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Webinars : What for?

"According to a market research by Wainhouse Research, more than 90% of Sales & Marketing managers have used webinars in 2010. Moreover, it is widely believed that today´s difficult economic situation will only accelerate the use and acceptance of webinars"

Leverage the Benefits of Webinars supporting your product/service management. Imagine being able to:

• Demonstrate the new features and benefits of your product
• Repurpose the same demo for internal and external audiences
• Cost-effectively reach an unlimited audience that quickly"gets it"
• Generate excitement and help sales grow revenue

i-Conns Webinars™ can do that and more. Our Webinars provide all the benefits of a live seminar – without the significant costs. Here is some other key features:

Qualify prospects

Attract and qualify prospects by sharing your expertise. Its likely that those interested in your webinars need to solve an issue you are addressing. The interactive nature of a webinar enables questions and answers in a low pressure environment. Webinars can be designed to to move propects along the sales process. 

Improve sales efficiency

Webinars can demo any application, in real time, to large audiences, no matter where they are located. Webinars are a great way to replicate your most successful sales presentations that explain the features and benefits of your product. With better informed and interested prospects, sales can step in with a solutions approach. When sales spends more time selling, that is matching needs with solutions, they become more effective. 

Increase sales to customers

Build and maintain solid long-term relationships with key customers and suppliers. Provide exclusive access of upcoming features. Webinars are a great way of demonstrating your products. Since they are interactive they provide an opportunity to get feedback. Through a better understanding customers needs you can position your product accordingly. Ultimately a market driven mindset closes more business. 

Webinars Save Time – and Money

For Product Managers, coordinating sales readiness and channel support are key components of the product lifecycle. Here are a just few ways how Webinars can help you save valuable time and money. 

Channel Training

Design and deliver training Webinars to teach the sales channel how to sell the new features of a product. 

Collateral and Sales Tools

Create sales Webinars that are focused on each step of the sales cycle. You can target buyers and address their specific needs. 

Presentations and Demos

Produce product Webinars that can be used over and over by the sales team. 

Special Calls

Deliver product information Webinars to key prospects. 

Decrease sales costs

Reduce the cost of customer engagement. Converting leads, into prospects then into customers is time consuming and costly.  Webinars help decrease the time and the cost of in-person initial meetings. Webinars can help your market better understand your products. This lowers your cost per lead and conversion. 

Develop visibilty and trust

Visibility in your market is key to building trust in your products. Visibility can be enhanced a webinar series. The perception of industry leaderhip is a function of the value a market derives from their interactions. People want to buy from industry leaders. 

Find new markets

Finding new markets is easy with Webinars because they find you. Google and Yahoo seaches are a great way to be found. People love to watch webinars on a hot topic especially if presented by a respected subject expert. They will refer the webinar to others. 

Industry and competitor knowledge

Hosting a regular Webinar series helps you stay in touch with your market and the competition. Webinars are an interactive medium. Presenters and the audience are an invaluable source of current market information.